TechFaith signed agreement with Israel-based PrimeSense Ltd

China TechFaith Wireless Technology Limited, the company incorporated in the BVI and headquartered in Beijing, China, announced that its game business unit 17FOX and PrimeSense Ltd., an Israel-based company specializing in 3D motion sensing technologies, had signed a cooperation agreement to jointly promote to Chinese market 3D motion sensing technology, delivery platforms and games.

17FOX will cooperate with PrimeSense on the development, marketing and merchandising of 3D motion sensing games and applications in China based on PrimeSense’s 3D motion sensing technologies, which allow playing games by videocamera captured body movements.

Meanwhile, BVI-based TechFaith announced that a new company brand and logo, “17FOX”, will be used for its game business and branded mobile phone business.

Mr. Defu Dong, Chairman and Chief Executive Officer of TechFaith, commented on the agreement, saying that “it will give TechFaith’s 17FOX gaming unit access to critical, proven 3D motion sensing technology, which will give gamers new, immersive feelings when playing games as they will no longer need to hold hardware in their hands to control games. Our activities related to PrimeSense will fall under our new brand and logo, ’17FOX’ for our game and mobile phone businesses. We developed this to be more recognizable with partners and consumers and to build equity through an easier to remember brand.”

PrimeSense is a privately held company, which is the leader in Natural Interaction® and 3D sensing, offering affordable solutions for consumer and commercial markets including home computing, interactive entertainment, consumer electronics, robotics, industrial, digital signage, healthcare and more.

The new brand of TechFaith, 17FOX (previously 17VEE), is serving for a leading intellectual property based motion gaming business ranging from Bluetooth-enabled motion gaming controllers and software to a planned proprietary set-top motion game box.

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