Play LA Inc., British Virgin Islands-registered internet advertising and publishing company to the online and mobile gaming industry, has announced that Betfair, which is the worlds largest online wagering company, would be its main advertising partner for the 2009 Breeders Cup coverage published on their UK website www.bettingchoice.co.uk. Last year, Breeders Cup has received total amount of US$17.6 mln in international wagers, and many observers expect an exponential increase in this years betting volume.
Play LA Inc. will offer horseplayers the latest Betfair prices and exclusive previews of the races over the two-day event, and it expects to benefit from the attention that was raised by this partnership. The BVI company expects search volume and website traffic to increase dramatically, while the event itself will increase company’s advertising revenues for November 2009 ( Play LA Inc. revenues are generated through advertising from the biggest names in the online gaming industry).
Play LA Inc. is an international online publishing company that owns and operates global network of multi-language websites. Currently, the company owns and operates eleven websites that include sports news, advice and tournament information published through Play LA’s websites for the Sports, Casino Games and the Poker industry.