BVI-registered retail brand and Raiffeisenbank launched co-branded bank card

Lenta Ltd., BVI-domiciled company operating one of the largest retail chains in Russia, announced the start of co-branded loyalty programme with AO Raiffeisenbank. Visa bank card launched by Lenta and Raiffeisenbank combines the existing loyalty programme benefits and the bank’s bonus point cashbacks. The card provides guaranteed 5% discount on all purchases, and allows the customer to earn bonus points.

The new co-branded cards will be issued by Lenta’s in-store information desks, without service fee throughout its effective period, as long as being issued in a Lenta store. By words of Lenta’s Chief Marketing Officer Bert Vukkink, the goal of the company is to “constantly improve customer experience, and launching this co-branding project with Raiffeisenbank is another important step in that direction.”

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